January 31, 2006
PRNewswire
New Survey from TRUE(R) Details the Different Ways Men and Women Approach the Holiday
DALLAS-- How singles view and make decisions around Valentine's Day is largely impacted by one overriding factor -- their sex. And, you might be surprised to hear who's hoping for a gift on February 14! Results from a recent nationwide survey, as well as previous studies conducted by TRUE, the leading scientifically-based online relationship service, provide great insight into the different ways men and women approach Cupid's holiday.
While many would believe women feel more pressure to have a date or be in a relationship as Valentine's Day approaches, according to the survey, men put a greater importance on this day: More than 25 percent made it their 2006 New Year's resolution to have a date or a special someone to share the romantic holiday with this year.
Further, an even greater majority of men (85 percent) said they hope to receive a gift on Valentine's Day.
"Men and women continue to approach dating and relationship choices in different ways, and Valentine's Day is no exception," stated Herb Vest, founder and CEO of TRUE. "Our newest survey supports what our team of experts had identified in previous studies: both men and women value this holiday and desire to feel needed and loved."
What is a Singleton to do?
If you're single on Valentine's Day, why not try a blind date? At least that's what 42 percent of men surveyed said. But it's not the case for women. Almost half of the women surveyed (45 percent) would prefer to go out for dinner and drinks with a group of single friends, if they happen to be dateless, signaling women prefer the comfort of what is familiar and safe. One thing both men and women agreed on: If you must have a date, online dating services are definitely an option. Over 83 percent said they will likely be looking online for a Valentine this year.
The X Files
Should the ex remain a distant memory or is all fair game when desperation sets in? Twenty five percent of the men surveyed agreed that calling on an ex for a Valentine's Day date is much better than being alone. Women, on the other hand -- more than 89 percent of them -- would prefer to be "smart and single," date-free at home, than ever contact an ex.
One area where the survey indicated men and women were right on track was in the gift-giving department. When asked about gifts they'd like to receive, the majority of women (46 percent) preferred roses or any other type of flowers in honor of the day. Coincidentally, this is the gift that men are most likely to give to their significant others (55 percent). For those men who said they wanted a gift related to their hobbies and interests -- more than 19 percent of women said they're most likely to purchase such an item for their Valentine this year. The second most desired item by women (16 percent) was jewelry, while men will settle for a framed picture of themselves with their special someone.
The overall (and perhaps not very surprising) conclusion from this survey: Singles don't like being alone on Valentine's Day. Of those surveyed, only 25 percent said they would stay at home and watch a movie if they were dateless.
As Valentine's Day quickly approaches, TRUE continues to look for exciting ways to match up singles with compatible mates. Furthering its promise of helping singles find long-lasting and fulfilling relationships TRUE recently expanded on its advanced, scientific TRUE Compatibility Test(TM) (TCT), by adding SEXPLORATION(TM). Through this test, TRUE is the only online relationship service that provides a professionally constructed tool to measure sexual compatibility and explore the intricacies of this important issue. The test can be found at http://www.true.com/SEXPLORATION.htm .
About TRUE
TRUE is safer, savvy, and the leading scientifically based, online relationship service whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientific compatibility test uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements -- Integrated Knowledge Systems, Inc. -- to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and single verification screening.
With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE's team of experts guide members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live, Love and Learn(R) please visit http://www.true.com.
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Ogilvy Public Relations Worldwide
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Amanda Shawaluk
Ogilvy Public Relations Worldwide
312.397.6073
amanda.shawaluk@ogilvypr.com